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CitraChat for performance agencies

Stop reporting clicks. Report qualified leads.

Your client charges you for sales. The ad platform only sees a WhatsApp click. CitraChat puts an agent in front of the click, talks to the lead, qualifies with a reason, and sends the event that matters back to the campaign. You optimize for intent, and prove it with numbers.

Book a demoSee the plans

Demo applied to one of your client's accounts, with a CitraChat specialist.

Demo · same campaign, two readings
What the ad platform sees
Campaign with WhatsApp click as the conversion
WhatsApp clicks
1,240
Reported conversions100% of clicks
1,240
With a buying profilenobody knows
?
What CitraChat sends back
Same traffic, with an agent in front
Conversations started
143
Leads with verified contact71% of 143
102
Qualified with a reasonsent to Google Ads and Meta
20

Right-side numbers come from a real client, 30 days, read from the dashboard. The left side illustrates the standard report of a click campaign.

The measurement gap

The WhatsApp click became the worst metric in the market.

It counts as a conversion, costs a lot, and says nothing: whether someone wrote, whether they fit the profile, whether they bought. The agency delivers the report, the client compares it with the cash register, and the numbers don't add up. It's not an optimization failure. It's missing data.

A click is not a conversation
Many people who tap the button never send the first message.
A conversation is not intent
Asking the price doesn't mean wanting to buy. The algorithm can't tell the difference.
A form is not a profile
A name and an email don't say whether it's the ideal customer or just a curious visitor.
The algorithm learns from who clicks. Not from who buys.
The scene that changes the campaign

The event that goes back to the campaign.

A lead capture agent in front of the click. Every step of the conversation becomes an event, and only what was qualified with a reason reaches the platforms as a conversion. Scroll to follow along.

  1. Opened the chat
    The visitor came from the ad and opened the conversation. First signal, still weak.
  2. Started the conversation
  3. Left verified contact
  4. Qualified, with a reason
  5. Sent back to the platforms
M
Marina · Lead capture
online
Visitor came from the ad · chat opened
Type your message...
Powered by CitraChat.com
Openedchat_opened
Startedchat_started
Left contactlead_captured
Qualified with a reasonlead_qualified
In the campaignconversion

An inconclusive qualification never becomes a conversion. One false qualified lead pollutes optimization and costs campaign money.

1 of 5
One platform, many clients

Built for those who run more than one account.

Each client is a separate account, with its own agents, integrations and metrics. The agency joins as a team member, with the right role, and nothing gets mixed.

Event tag per agent
Support metrics don't mix with sales in GTM and the pixels. Each agent has its own identifier.
Team with roles
Administrator, Training and Support. The agency trains the agent; the client follows the conversations.
History of who changed what
Every training and settings change is logged. No arguments about what was done.
Integrations per client
GTM, GA4, Google Ads, Meta, TikTok, LinkedIn, ChatGPT Ads and webhook set up in each client's account, with their own IDs.
A report the client understands
Full funnel with the numbers behind every rate. Export to spreadsheet and PDF.
Snapshot and restore
Before changing a training, take a snapshot. If it doesn't work out, roll back. No risk of breaking the client's account.
What to sell the client

Ready-made arguments for the meeting.

“We'll qualify your WhatsApp leads before they reach sales.”Qualification
“We'll identify which campaigns generate real interest, not just clicks.”Performance
“We'll cut wasted support time on questions the agent already answers.”Efficiency
“We'll give your team context before they take over the conversation.”Intelligence
Partner program

Two ways to have CitraChat in your offer.

Resell under your brand or refer and earn on what the client pays. Either way, the client sees you as the one who brought results, not just media.

White-label
Resell under your brand

Agency plan: unlimited agents and no reference to CitraChat for the end client. The product is yours in front of the client.

  • Chat, emails and links with the agency brand
  • Unlimited agents in one account
  • Terms on request
Recurring revenue
Refer and earn 20%

The client subscribes in their own name, you run it or just refer, and you earn 20% of what they pay, every month, as long as they stay subscribed.

  • 20% recurring on the monthly fee
  • Monthly credit or payout
  • No minimum target to start
What a referral earns
1 client on Pro ($74/mo)
$14.80/mo
5 clients on Pro
$74/mo
10 clients on Growth ($169/mo)
$338/mo

On what the client pays, while the subscription is active. October 2026 prices.

Real operation, run by an agency

The account that became proof in the report.

A leading food distributor in Brazil, three agents (reception, sales and support), thirty days. The agency running the account stopped reporting "WhatsApp clicks" and started reporting captured and qualified leads, with the reason written next to each one.

Leading food distributor in Brazil · real caseLast 30 days · 08/25 to 09/24/2026CitraChat dashboard metrics report · 09/24/2026
186chats opened
143conversations started77% of 186
102leads captured71% of 143
20qualified by AI25% of 79 sales leads

Numbers from a single client, in the stated period, read straight from the CitraChat dashboard. Each rate shows the source number and the total it was calculated on.

How to start

Pilot with one client, in five steps.

  1. Pick a client with volume and a short cycle
    It works best where there are many repeated questions and quick decisions.
  2. Define what a qualified lead means for them
    Volume, region, minimum order, profile. This becomes the criteria the AI applies in every conversation.
  3. Install without touching the campaign
    One-line widget, public link or official WhatsApp. The campaign stays the same in week one.
  4. Track the whole funnel
    Opened, started, left contact, qualified, team took over. All in the dashboard, in real time.
  5. Only then optimize for the right event
    With the data in hand, pass the qualification event to the pixel. The campaign learns from a strong signal.

What agencies usually ask.

Turn one client into your first case of conversation that becomes conversion.

Bring a client's account to the demo. In one hour, we define the qualification criteria, connect the events to their pixels, and you leave with the pilot designed.

Free account to start, no card. CitraChat specialist through the whole setup.