Comparison
CitraChat or ChatSuite: which to choose for serving customers with AI
ChatSuite is a customer service suite with multiple channels, a CRM and campaigns, plus its own AI called Lia. CitraChat is focused on AI agents on your website and the official WhatsApp, with measurement from the conversation all the way to the conversion. If you want to centralize many channels and modules in a single tool, look at ChatSuite. If you want to convert website visitors and measure that in paid media, look at CitraChat.
Data checked on October 12, 2026
What each one is
ChatSuite brings multichannel customer service, a sales CRM, campaigns, video meetings and prospecting together in one platform. The AI, called Lia, answers, qualifies and nurtures leads, and there is also voice AI billed per minute.
CitraChat does fewer things and does them around the AI agent: answering on the website and the official WhatsApp, qualifying, handling support cases with a ticket number, scheduling and measuring every step. It has no full CRM, no mass campaigns and no channels beyond the website and WhatsApp.
Side by side
| ChatSuite | CitraChat | |
|---|---|---|
| Entry plan | R$297/month, with 2 users and 1 channel | Starter at R$167/month; Pro at R$427/month with a team of up to 5 people |
| Users | Extra user at R$75/month | Up to 5 people per account on the Pro, Growth and Business plans |
| Channels | WhatsApp, Instagram, Facebook, email and chat; extra channel at R$197/month | Website and official WhatsApp (add-on of R$137/month on Pro) |
| AI | Lia, with unlimited text and voice at R$1 per minute | AI agent with a declared model, included in all plans |
| Free trial | No; a demo is available | 14 days free, no card |
| CRM, campaigns and prospecting | Yes, as modules | No |
| Multiple agents and support ticket number | We did not find it on the plans page | Yes, with routing between agents and a ticket that can be looked up by number |
| Paid media events | Meta Conversions API and webhook integrations | Events per step for GA4, Google Ads, Meta (Pixel and Conversions API), GTM, TikTok and LinkedIn |
| White-label | On a custom plan, on request | On the Agency plan, on request |
A calculation for a team of 5 people
The two bill in different ways, so it is worth running the numbers. On ChatSuite, the R$297 plan includes 2 users. For 5 people, that is 3 extra users at R$75, which comes to R$522/month, with 1 channel. On CitraChat Pro, a team of up to 5 people is already included: R$427/month with the agent on the website, or R$564/month with the official WhatsApp.
In other words, for the website alone CitraChat comes out cheaper. With the official WhatsApp, ChatSuite comes out slightly cheaper in this setup, and it also includes unlimited text AI. The difference is in what comes along: ChatSuite delivers more channels and modules, while CitraChat delivers agents, ticket numbers and conversion measurement.
When to choose each one
Choose ChatSuite if you
- need to serve customers on Instagram, Facebook and email, besides WhatsApp
- want a CRM, campaigns and prospecting in the same tool
- want voice AI that calls and answers
- run an internet provider and need integrations with the systems of that industry
Choose CitraChat if you
- focus on converting website visitors and serving customers on the official WhatsApp
- need support with ticket numbers and company rules applied by the AI
- want multiple agents with different roles and handoff between them
- invest in paid media and want conversion events per step across several platforms
- prefer a tool that is simple to set up: agent, content, publish
How we checked
The ChatSuite data comes from its public pricing page, checked on the date shown above. Prices and modules change, so confirm on the official website. Where we did not find a piece of information on the public page, we say so, instead of claiming the feature does not exist. If any data is out of date, write to contato@citra.chat and we will fix it.
Frequently asked questions
Does ChatSuite have a free trial?
According to the pricing page, no. There is a demo with a specialist.
Does CitraChat serve customers on Instagram?
Not today. CitraChat channels are the website and the official WhatsApp.
Which one is better for an agency?
For performance agencies that measure campaigns leading to WhatsApp, CitraChat has a partnership program with white-label or 20% recurring revenue. See the page for agencies.
Where is the data stored?
CitraChat uses Supabase infrastructure, in the United States. Details are in the privacy policy.
Compare it in practice
In 30 minutes we show you an agent trained on your business content, on your website and on WhatsApp.
Book a demo14-day free trial, no cardSources: ChatSuite pricing, CitraChat plans.