Last updated: June 22, 2026

Terms and Conditions of Use

These Terms and Conditions of Use govern access to and use of the CitraChat platform, operated by MakeLemonAd Ltda (CNPJ 53.556.611/0001-87), hereinafter referred to as "CitraChat" or "we". By creating an account or using any feature of the platform, the user declares that they have read, understood, and fully accepted these terms.

1. What CitraChat Is

CitraChat is a SaaS (Software as a Service) platform that allows the creation, configuration, and publication of conversational agents powered by artificial intelligence. The agents can be installed on websites, online stores, and other digital platforms to assist visitors in an automated way.

The platform is provided "as is" and may undergo improvements, updates, and occasional unavailability, whether scheduled or not. We will do our best to announce maintenance in advance.

2. Registration and Account

• To use CitraChat, you must create an account with a valid e-mail and password.
• You are responsible for keeping your access credentials confidential.
• When registering, you must provide truthful information, including your company name or full name and tax ID (CNPJ, CPF, or the equivalent in your country).
• An account may be used by only one company or professional. Sharing credentials among different organizations is prohibited.
• We reserve the right to suspend or terminate accounts that violate these terms.

3. Plans, Payment, and Renewal

CitraChat is offered in paid plans (Starter, Pro, and Business) with different monthly conversation limits and features. The prices, limits, and benefits of each plan are described on the page citrachat.com/planos.

• Subscriptions are billed monthly on a recurring basis by credit card, processed by Stripe.
• The billing cycle begins on the date of purchase and renews automatically every month, unless canceled beforehand.
• Conversations not used in a cycle do not carry over to the following cycle.
• Conversation top-ups can be purchased at any time and are valid for the current cycle.
• If the plan's conversation limit is reached, the agent stops answering new visitors until the start of the next cycle or until a top-up is purchased.
• There is no prorated refund in the event of cancellation before the end of the cycle.

4. Acceptable Use

By using CitraChat, you agree not to:

• Create agents for illegal, fraudulent, or deceptive purposes, or that violate the rights of third parties.
• Use the platform to send spam, scams, phishing, or content that harms end users.
• Attempt to access, modify, or compromise CitraChat's systems, databases, or infrastructure.
• Resell, sublicense, or redistribute the service without express written authorization.
• Use the platform in a way that violates applicable law, including the LGPD (Brazilian General Data Protection Law).

Content generated by visitors in the chats is the responsibility of the users themselves and of the company that operates the agent. We do not actively monitor conversations, but we may act in the event of a substantiated report.

5. Artificial Intelligence and Generated Content

CitraChat agents are powered by third-party language models (including Anthropic). The responses generated by the AI are based on the knowledge base configured by the user and on the context of the conversation.

CitraChat does not guarantee that the agents' responses will always be accurate, complete, or suitable for all purposes. The user is responsible for reviewing and validating the information provided to the agents, as well as the limits and tone of communication configured.

6. Privacy and Data

By using CitraChat, you agree to the processing of your data in accordance with our Privacy Policy. In summary:

• We collect registration data, platform usage data, and the content of conversations in order to operate the service.
• We do not sell personal data to third parties.
• Data of visitors who interact with your agents is stored securely and can be viewed by you in the conversation history.
• If an account is closed, your data is removed from active systems within 30 days, unless there is a legal obligation to retain it.
• We apply the requirements of the LGPD (Law 13.709/2018) for users in Brazil.

7. Intellectual Property

The CitraChat platform, its code, design, brand, and associated materials are the exclusive property of MakeLemonAd Ltda and are protected by applicable intellectual property law.

The content you enter into the platform (agent name, knowledge base, settings) remains your property. By using it in CitraChat, you grant us a limited license to process and display that content solely for the purpose of operating the service.

8. Limitation of Liability

CitraChat is not liable for:

• Losses or damages caused by temporary unavailability of the platform.
• Responses generated by the AI that do not meet the end user's expectations.
• Misuse of the platform by the customer or by third parties.
• Data lost due to the user's failure to configure the agent properly.

Our maximum liability in any situation is limited to the amount paid by the customer in the 3 months preceding the event.

9. Cancellation and Termination

You may cancel your subscription at any time through the dashboard at Admin → Assinatura. Access is maintained until the end of the cycle already paid. After cancellation, your data remains available for export for 30 days.

We may terminate or suspend your account, with or without prior notice, in the event of a violation of these terms, suspected fraudulent activity, or a legal order.

10. Changes to These Terms

We may update these terms periodically. We will notify you of relevant changes by e-mail or by a notice in the dashboard at least 15 days in advance. Continued use of the platform after the changes take effect constitutes acceptance of the new terms.

11. Venue and Governing Law

These terms are governed by the laws of the Federative Republic of Brazil. The courts of the Judicial District of São Paulo/SP are elected as the venue to resolve any disputes, with express waiver of any other, however privileged it may be.